Bridging the Gap: Adopting Consumer Goods' Digital Marketing Strategies for Financial Services
Social Media Engagement
Personalisation and Data-Driven Marketing
Consumer goods firms excel at leveraging customer data to personalise their marketing messages and deliver relevant offers. Financial services firms can adopt a similar approach by utilising customer data to segment their audience and deliver tailored marketing communications. Firms can implement marketing automation tools to streamline and personalise email marketing campaigns, and leverage customer behaviour data to offer personalised recommendations and relevant financial products or services. By understanding and addressing the specific needs of your audience, you can enhance customer engagement and generation. Larger firms have been doing this for some time within financial services, but of late smaller firms seem to be investing significantly in this field.
By borrowing successful digital marketing strategies from consumer goods firms, or other industries, financial services firms can enhance their online presence, engage with their target audience, and drive business growth. The age of pure cold calling has somewhat reduced since the pandemic and it has become impossible to predict working patterns. It is because of this new age, that firms must use their available marketing tools and review the data to analyse the impact of their offering. Sales teams are benefitting significantly from this more personalised approach and more modern working methods. They not only spend less time travelling, but far less time with the wrong prospects, which has seen many firms really improve productivity.
About Fram Search
Established in 2010 by Simon Roderick, a recruiter with 20 years City recruitment experience, Fram Search is a specialist financial services recruitment consultancy. We focus on permanent and interim recruitment in the UK & internationally.
Our Sales & Marketing Practice provides high quality contingent and retained recruitment services to boutiques and global brands. We have long established relationships, outstanding market knowledge, and access to deep talent pools. Fram takes a highly consultative approach, combining outstanding tech with a human approach. We are proud that our contingent fill rate is nearly three the industry average and we augment our retained search methodology with rigorous psychometric testing.
We take ESG seriously, we are champions of diversity and all staff have undertaken unconscious bias training, we also carbon offset.
Please contact us on 01525 864 372 / [email protected] to learn more.
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