Sales, Marketing & Distribution Recruitment Specialists
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The Hires That Drive Growth.
Sales, marketing and distribution teams are the link between a financial services firm's proposition and the clients, advisers and investors it wants to reach. Getting these appointments right can have a direct impact on assets, revenue, client relationships and long-term growth.
We recruit sales leaders, distribution professionals, marketing specialists and investor relations talent across financial services. Our work spans institutional and intermediary distribution, wealth management, specialist lending, venture capital and fintech.
Different markets require very different networks. An institutional salesperson raising assets from pension funds and consultants operates in a different market from an intermediary sales professional working with financial advisers, while investor relations within venture capital brings another set of relationships and expectations altogether.
Successful appointments rarely come from advertising alone. Strong commercial professionals are often established, well networked and not actively looking to move. Our approach combines sector knowledge, market mapping and direct headhunting to reach candidates beyond the active job market.
Whether appointing a first commercial hire in a growing investment business or strengthening an established distribution team, we help clients recruit people who understand their market and can build credible, lasting relationships.
Typical appointments
Leadership
Chief Commercial Officer (CCO)
Head of Distribution
Sales Leadership
Chief Marketing Officer (CMO)
Sales & Distribution
Institutional Sales
Intermediary Sales
Wholesale Sales
Business Development
Investor Relations
Marketing
Head of Marketing
Marketing Manager
Digital Marketing
RFP Writers
Client Services
Sales, Marketing & Distribution Recruitment Across Financial Services
Asset Management
Wealth Management
Venture Capital
FinTech
Asset Finance
Institutional & Wholesale Sales Recruitment
Institutional and wholesale distribution is a core part of our asset management recruitment practice. We recruit sales and distribution professionals for asset managers, fund managers and investment boutiques, from established businesses to specialist and emerging investment firms.
Institutional sales appointments can involve relationships with pension funds, insurers, investment consultants, family offices and other professional investors. Wholesale distribution requires its own network and market knowledge, with candidates responsible for developing relationships across the investment distribution landscape.
For both, an established network can be valuable, but a contact book alone is not enough. Product and investment knowledge, credibility with sophisticated clients and the ability to develop relationships over long sales cycles can be equally important.
Requirements can also be highly specific. A candidate successful in one asset class, investor segment or distribution channel may not automatically transfer to another. We therefore search according to the particular clients, products, strategies and relationships relevant to each appointment.
Many of the strongest institutional and wholesale sales professionals are not actively looking for a role. Our direct-search approach allows us to map the relevant market and approach individuals based on their actual experience rather than limiting a search to active applicants.
Typical institutional & wholesale appointments:
Head of Institutional Sales
Institutional Sales Director
Head of Wholesale
Wholesale Sales Director
Institutional Business Development
Consultant Relations
Client Relationship Management
Intermediary Sales Recruitment
Intermediary sales professionals build relationships with the financial advisers and IFAs through which many financial services products and propositions reach their end clients. It is a relationship-driven market in which knowledge of the adviser landscape can be as important as knowledge of the product being sold.
We recruit intermediary sales professionals responsible for developing relationships with IFAs, financial planning firms, adviser networks and other intermediaries across the UK. Searches can range from senior sales leadership through to regional and telephone-based business development appointments.
The strongest candidates combine commercial ability with an established understanding of their territory and client base. Depending on the brief, clients may need existing relationships with national advice businesses and networks, regional IFAs or particular parts of the financial planning market.
Our searches can be targeted according to geography, adviser relationships, product experience and distribution model. This is particularly valuable when firms are entering a new territory, launching a proposition or strengthening coverage within an existing intermediary market.
Typical intermediary sales appointments:
Head of Intermediary Sales
Intermediary Sales Director
Regional Sales Manager
Business Development Manager
Telephone Business Development Manager
Adviser Relationship Manager
Marketing Recruitment in Financial Services
Financial services marketing requires a combination of commercial awareness, technical understanding and the ability to communicate complex propositions clearly. The function can sit particularly close to sales and distribution, while also shaping how clients, advisers and investors perceive the wider business.
We recruit marketing professionals across asset management, wealth management, venture capital, asset finance and specialist lending, and fintech. Appointments range from senior marketing leadership through to product marketing, digital, communications, content and campaign-focused roles.
The right experience differs significantly between markets. An asset manager may need someone who understands investment products, distribution channels and investment content; a wealth manager may communicate with both advisers and private clients; while a growing fintech may place greater emphasis on brand, digital acquisition and rapid market development.
At leadership level, we look beyond marketing specialism alone. The strongest candidates understand the firm's commercial objectives and can determine where marketing should support distribution, client engagement and wider business strategy.
Typical marketing appointments:
Chief Marketing Officer
Marketing Director
Head of Marketing
Marketing Manager
Product Marketing
Digital Marketing
Communications
Content & Investment Writing
RFP / Proposal Writing
Investor Relations Recruitment
Investor relations sits at the intersection of investment, fundraising, communication and relationship management. We recruit IR professionals for investment firms where developing and maintaining strong investor relationships is central to the success of the business.
Our work spans venture capital, private equity, EIS and VCT managers, asset managers and other investment businesses. Depending on the organisation, investor relations may focus on fundraising and capital formation, existing investor relationships, reporting and communications, or combine elements of each.
The strongest candidates understand both the investment proposition and the expectations of the investors they serve. At senior level, firms often need professionals capable of representing the business credibly with sophisticated investors while working closely with investment teams, founders and senior leadership.
Relevant relationships can be important, particularly where fundraising forms part of the brief, but we assess these alongside investment knowledge, communication skills and experience of the particular investor audience the firm is seeking to reach.
Typical investor relations appointments:
Head of Investor Relations
Investor Relations Director
Investor Relations Manager
Fundraising
Capital Formation
Investor Communications
How we work
Senior Commercial & Distribution Search
Senior commercial appointments can have a direct influence on growth, assets and revenue. A Head of Distribution, Sales Director or senior Investor Relations hire also becomes an important representative of the firm to clients, advisers and investors.
The right candidate therefore needs more than an impressive track record. We consider the relevance of their relationships, the markets and products they understand, how their results were achieved and whether their experience is transferable to the client's business.
For senior appointments, our executive search methodology allows us to map the relevant market and approach individuals directly rather than restricting the search to candidates already looking for their next role.
Reaching Established Commercial Talent
The strongest sales and distribution professionals are frequently well established in their current firms. Their client relationships can make moving particularly sensitive, and many will rarely engage with conventional recruitment advertising.
Fram Search was founded in 2010 and has spent more than 15 years building networks across UK financial services. Our assignments combine these relationships with targeted market mapping and direct headhunting, allowing us to reach candidates beyond the visible job market.
We offer both retained executive search and contingent recruitment, depending on the seniority, complexity and circumstances of the appointment.
Talk to the Team
Chloe Tillman
Head of Sales & Marketing
[email protected]
07864 653 036
01525 864 372
Simon Roderick
Managing Director
[email protected]
01525 864 372
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