Sales, Marketing & Distribution Recruitment Specialists


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The Hires That Drive Growth.

Sales, marketing and distribution teams are the link between a financial services firm's proposition and the clients, advisers and investors it wants to reach. Getting these appointments right can have a direct impact on assets, revenue, client relationships and long-term growth.

We recruit sales leaders, distribution professionals, marketing specialists and investor relations talent across financial services. Our work spans institutional and intermediary distribution, wealth management, specialist lending, venture capital and fintech.

Different markets require very different networks. An institutional salesperson raising assets from pension funds and consultants operates in a different market from an intermediary sales professional working with financial advisers, while investor relations within venture capital brings another set of relationships and expectations altogether.

Successful appointments rarely come from advertising alone. Strong commercial professionals are often established, well networked and not actively looking to move. Our approach combines sector knowledge, market mapping and direct headhunting to reach candidates beyond the active job market.

Whether appointing a first commercial hire in a growing investment business or strengthening an established distribution team, we help clients recruit people who understand their market and can build credible, lasting relationships.


Typical appointments

Leadership

Chief Commercial Officer (CCO)

Head of Distribution

Sales Leadership

Chief Marketing Officer (CMO)

Sales & Distribution

Institutional Sales

Intermediary Sales

Wholesale Sales

Business Development

Investor Relations

Marketing

Head of Marketing

Marketing Manager

Digital Marketing

RFP Writers

Client Services

Sales, Marketing & Distribution Recruitment Across Financial Services

Asset Management


Institutional and wholesale sales, distribution, investor relations and marketing recruitment across asset managers, fund managers and investment boutiques.
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Wealth Management


Intermediary sales, business development and marketing recruitment across wealth managers, DFMs, financial planning firms and adviser businesses.
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Venture Capital


Investor relations, fundraising and marketing appointments across VC, private equity, EIS and VCT investment managers.
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FinTech


Sales leadership, business development and marketing recruitment for fintech firms as they grow, scale and enter new markets.
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Asset Finance


Business development, intermediary sales and relationship management appointments across asset finance and specialist lending.
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Institutional & Wholesale Sales Recruitment


Institutional and wholesale distribution is a core part of our asset management recruitment practice. We recruit sales and distribution professionals for asset managers, fund managers and investment boutiques, from established businesses to specialist and emerging investment firms.

Institutional sales appointments can involve relationships with pension funds, insurers, investment consultants, family offices and other professional investors. Wholesale distribution requires its own network and market knowledge, with candidates responsible for developing relationships across the investment distribution landscape.

For both, an established network can be valuable, but a contact book alone is not enough. Product and investment knowledge, credibility with sophisticated clients and the ability to develop relationships over long sales cycles can be equally important.

Requirements can also be highly specific. A candidate successful in one asset class, investor segment or distribution channel may not automatically transfer to another. We therefore search according to the particular clients, products, strategies and relationships relevant to each appointment.

Many of the strongest institutional and wholesale sales professionals are not actively looking for a role. Our direct-search approach allows us to map the relevant market and approach individuals based on their actual experience rather than limiting a search to active applicants.

Typical institutional & wholesale appointments:

Head of Institutional Sales

Institutional Sales Director

Head of Wholesale

Wholesale Sales Director

Institutional Business Development

Consultant Relations

Client Relationship Management

Intermediary Sales Recruitment


Intermediary sales professionals build relationships with the financial advisers and IFAs through which many financial services products and propositions reach their end clients. It is a relationship-driven market in which knowledge of the adviser landscape can be as important as knowledge of the product being sold.

We recruit intermediary sales professionals responsible for developing relationships with IFAs, financial planning firms, adviser networks and other intermediaries across the UK. Searches can range from senior sales leadership through to regional and telephone-based business development appointments.

The strongest candidates combine commercial ability with an established understanding of their territory and client base. Depending on the brief, clients may need existing relationships with national advice businesses and networks, regional IFAs or particular parts of the financial planning market.

Our searches can be targeted according to geography, adviser relationships, product experience and distribution model. This is particularly valuable when firms are entering a new territory, launching a proposition or strengthening coverage within an existing intermediary market.

Typical intermediary sales appointments:

Head of Intermediary Sales

Intermediary Sales Director

Regional Sales Manager

Business Development Manager

Telephone Business Development Manager

Adviser Relationship Manager

Marketing Recruitment in Financial Services


Financial services marketing requires a combination of commercial awareness, technical understanding and the ability to communicate complex propositions clearly. The function can sit particularly close to sales and distribution, while also shaping how clients, advisers and investors perceive the wider business.

We recruit marketing professionals across asset management, wealth management, venture capital, asset finance and specialist lending, and fintech. Appointments range from senior marketing leadership through to product marketing, digital, communications, content and campaign-focused roles.

The right experience differs significantly between markets. An asset manager may need someone who understands investment products, distribution channels and investment content; a wealth manager may communicate with both advisers and private clients; while a growing fintech may place greater emphasis on brand, digital acquisition and rapid market development.

At leadership level, we look beyond marketing specialism alone. The strongest candidates understand the firm's commercial objectives and can determine where marketing should support distribution, client engagement and wider business strategy.

Typical marketing appointments:

Chief Marketing Officer

Marketing Director

Head of Marketing

Marketing Manager

Product Marketing

Digital Marketing

Communications

Content & Investment Writing

RFP / Proposal Writing

Investor Relations Recruitment


Investor relations sits at the intersection of investment, fundraising, communication and relationship management. We recruit IR professionals for investment firms where developing and maintaining strong investor relationships is central to the success of the business.

Our work spans venture capital, private equity, EIS and VCT managers, asset managers and other investment businesses. Depending on the organisation, investor relations may focus on fundraising and capital formation, existing investor relationships, reporting and communications, or combine elements of each.

The strongest candidates understand both the investment proposition and the expectations of the investors they serve. At senior level, firms often need professionals capable of representing the business credibly with sophisticated investors while working closely with investment teams, founders and senior leadership.

Relevant relationships can be important, particularly where fundraising forms part of the brief, but we assess these alongside investment knowledge, communication skills and experience of the particular investor audience the firm is seeking to reach.

Typical investor relations appointments:

Head of Investor Relations

Investor Relations Director

Investor Relations Manager

Fundraising

Capital Formation

Investor Communications

How we work

Senior Commercial & Distribution Search


Senior commercial appointments can have a direct influence on growth, assets and revenue. A Head of Distribution, Sales Director or senior Investor Relations hire also becomes an important representative of the firm to clients, advisers and investors.

The right candidate therefore needs more than an impressive track record. We consider the relevance of their relationships, the markets and products they understand, how their results were achieved and whether their experience is transferable to the client's business.

For senior appointments, our executive search methodology allows us to map the relevant market and approach individuals directly rather than restricting the search to candidates already looking for their next role.

Executive Search

Reaching Established Commercial Talent


The strongest sales and distribution professionals are frequently well established in their current firms. Their client relationships can make moving particularly sensitive, and many will rarely engage with conventional recruitment advertising.

Fram Search was founded in 2010 and has spent more than 15 years building networks across UK financial services. Our assignments combine these relationships with targeted market mapping and direct headhunting, allowing us to reach candidates beyond the visible job market.

We offer both retained executive search and contingent recruitment, depending on the seniority, complexity and circumstances of the appointment.

Contingent Recruitment

Talk to the Team

Chloe Tillman - Fram Search

Chloe Tillman

Head of Sales & Marketing
[email protected]
07864 653 036
01525 864 372

Simon Roderick - Fram Search

Simon Roderick

Managing Director
[email protected]
01525 864 372